Replacing The Title Placeholder Text in WordPress

Ref: http://www.wpbeginner.com/wp-tutorials/how-to-replace-enter-title-here-text-in-wordpress/
Add the following code in functions.php

** change 'ptd_movie' with custom post type identifier

function wpb_change_title_text( $title ){

     $screen = get_current_screen();

     if  ( 'ptd_movie' == $screen->post_type ) {

          $title = 'Enter movie name with release year';

     }

     return $title;

}

add_filter( 'enter_title_here', 'wpb_change_title_text' );